We're the Consultants Association for the Natural Products Industry

The Consultants Association for the Natural Products Industry (CANI™) was founded in 1991 by consultants committed to enhancing the growth and integrity of the industry.

The goal is to promote education and ethical standards for the improvement of manufacturing, distribution, marketing and advertising to help the industry develop safe and beneficial products for the public.

CANI™ members strive to achieve these high standards by providing services and expertise ensuring that quality ingredients are used in products; providing distributors, retailers and consumers with as much information about the products and ingredients as possible; requiring truthful dissemination regarding the efficacy of products, ingredients and product claims; compliance with regulatory guidelines; and establishing uniform guidelines for research and development and advertising and marketing of products in the industry.